The Importance Of Web Site Structure And Framework For SEO
Web site layout and structure has become a critical factor in (SEO) Search Engine Optimization.
Search engines such as Google, Yahoo, and Bing have changed the manner in which they index your pages. Site structure now plays a roll in optimization of your website or blog and helps in determining the relevance of the information within your site. Below we will discuss the different facets of construction and structure.
CSS Table-less Structure
CSS stands for cascading style sheets. This is code that separates the layout from the content. In old school design everything was laid out in tables and text was formatted within the page itself. This made it more difficult for search engine spiders (bots) to decipher the relevant content from code.
h tags
Example – <h3>Some Text</h3>
H tags also known as heading tags are used to help depict the importance of information within your article or post. Your h tags should also include relevant key words or phrases that depict what the article or post is about. These tags carry more weight with the search engine algorithms and basically tell the spiders what information will be in the article or post. There are many other factors also analyzed by the spiders at this point.
In our next post we will discuss the importance of properly structured navigation.
Did you find this post useful? Comment on this post
WordPress 3.0 Release Will Be 03-2010
As anyone who blogs already knows, blogging is an essential part of your online presence.
If you don’t have a blog you should get one up and running. With Google and real time search in the mix and blogging being a platform to put relevant real time information on the Internet, it is extremely important to have a blog presence.
Whether you have a web site or not, blogging can enhance the visibility of your personal name, company name, business location, what you do, and other information that is useful to potential customers and clients. Many websites do not get updated on a regular basis but a blog or also known a s a web log, gets updated much more often adding to the amount of good relevant information you will have out in the public eye.
WordPress is the leading open source blogging software available. It is also free. In order to have blogging software with your own domain name you must have a hosting account. DeZineZone offers WordPress optimized hosting for fast reliable blog hosting. With our promotion code that you can get just for signing up for our SEO Newsletter you can save $70.05 on your first year of blog hosting. Your initial cost for the first year is only $ 59.95 and that includes your forever free domain name.
WordPress has announced the potential release of 3.0 to be April 2010 You can read about the Key Features of WordPress 3.0 here.
Get blogging today with instant setup. But first get your coupon code worth $70.05 just for signing up for our SEO Newsletter below.
Your Promo Code. Powered by Fast and Secure Contact Form
Website Analysis With Google Analytics
Analyzing your web traffic is a critical factor in tracking your SERPs. Knowing where your website or blog ranks prior to starting a search engine optimization campaign gives you a focal point.
Google Analytics is a useful tool for tracking your sites performance. It allows a site owners and webmasters to track the changes in SEO to web site and blog pages. Google Analytics also allows you to track how many visitors you have and where they are coming from, right down to the city. It also tracks the pages people are landing on and what pages they are exiting from. This gives you a percentage of your bounce rate. You can set up conversion goals to track specific pages of your site and see what is actually being processed.
Visit the Google Analytics tour to get a better idea of what Analytics can do for your web business. DeZineZone offers Analytic setup and monitoring of your website or blog.
For more information on having DeZineZone set your site up with Google Analytics contact us today
SEO Is More Than Search Engine Results Page Positioning
Creating your brand and being recognized as an authority in your field is also a part of optimization. Sure, positioning in the SERPs (Search Engine Results Pages) is important but it is also important after you are found, to be recognized as a leader in your industry.
In traditional marketing it’s important to have recognition through repetition. The recognition comes from constant publicity in as many places as possible. On the web this is done through blogs, social networking, forums, e-mail campaigns and other online marketing streams.
Creating Your Brand
Branding is a visual aspect of marketing. Large Corporations like Niki and McDonald’s are recognized immediately by logos and colors because they have stuck to a particular look and you have seen it everywhere thousands of times. The same goes for marketing your business. Once you have created your brand, stay with it.
How To Become Recognized As An Authority
Freely give well written, well thought out, relevant content to your readers. Place your information in as many places as possible. Several ways to become an authority online in your field and become recognized are to; have a blog that you contribute to regularly, write articles for e-zines, post in forums that you have good relevant knowledge, and post to social networking sites.
This can also help your link building campaign. If people feel you know what you are talking about they will link to you and recommend you to others.
We offer cost effective WordPress Blog Hosting that is optimized for WordPress.
Toll Free: 1-877-578-4591
Local Buffalo NY: 1-716-578-0475
Creating External Back Links And Where To Place Them
External Back Links
We will take a step by step approach to understanding not only the importance of back links, but also how to implement them.
The reason you want to obtain back links to your web site is so the search engines will consider your site more of an authority on the subject of your site. The more links you have from relevant sources pointing back to your pages, the more authority your site will gain.
Our main focus of this post is to discuss the creation of these links rather than how to obtain them. Many links can point back to the same location. The objective is to have anchor links with key words and phrases using different but relevant words and phrases. Here is an example of anchor text in a back link and what type of site it can be placed on.
The link will be for a vinyl graphic installation company.
“Note: Did you know that vector graphics are used in printing large format images for vinyl vehicle graphic wraps and installations?”
This link is placed on a tutorial page for creating a logo with the vector graphic program Adobe Illustrator. The reason this is a good place to have a back link for this particular site is vinyl graphics for vehicle wraps can be created with Adobe Illustrator or any other type of vector program. Notice the key words used in the anchor text instead of just using the company name.
There you have it. In plain and simple words, how to create good anchor text and where to link it from.
If you are in need of (SEO) Search Engine Optimization for your web site or blog, give us a call. We will be more than happy to discuss all your SEO needs.
DeZineZone
Toll Free: 1.877.578.4591
Buffalo Office: 1.716.578.0475
Main Site: http://www.dezinezone2002.com
Blog: http://blog.dezinezone2002.com
Google Buzz Is Catching On
From The Official Google Blog:
Google Buzz
Last week we launched Google Buzz, a new way to start conversations about things you find interesting, like photos, videos, webpages or whatever might be on your mind. Buzz lets you share right from Gmail, or from your mobile phone. You can connect other sites you use like Twitter, Picasa, and Google Reader, and you can post buzz privately or publicly. Since we released Google Buzz, we quickly made a number of improvements based on input from users, and we’re committed to keep improving it. Individuals can use Google Buzz now, and we plan to make it available to businesses and universities using Google Apps within a few months.
The Growing Influence of Social Media
Peter Horrocks – New director of
BBC Global News
Journalists were told to use social media sites.
This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.
As you can see, social media has taken another step forward as being a long lasting endeavor rather than a passing fad.
Be aware, social media WILL have an even bigger impact on (SEO) Search Engine Optimization in 2010. For those of you not taking this new frontier seriously, be ready to be left behind. Read our article on Google and real time search.
Building Your Business Through Relationships
Although internet marketing and SEO are extremely important factors in marketing your business, the art of building relationships with the people you do business with is equally important.
There are Alternative Marketing strategies to SEO that you must keep in place in order to build your business reputation. Let’s face it, you will never please everyone but the harder you try the more people you will please. In turn this will build your business through good faith.
Below you will find 10 building blocks to put in place when building a business relationship.
- Communication is Key
- Be fair
- Give without expecting anything in return
- Build trust
- Show respect
- Be aware of cultural differences
- Work through differences of opinion
- Be Optimistic
- Offer client / customer rewards
- Be genuine in what your say and do
Help others to succeed and you will succeed yourself.
Search Engine Optimization Services available through DeZineZone
Google Phasing Out IE6 Support
In an e Mail to all Google apps administrators Google has stated they will be phasing out support for IE6 in the near future.
HTML5 standards, faster JavaScript processing and JavaScript such as jQuery is not supported in the older browsers. Other browser manufacturers that have older browsers still supported will also not function properly with upgraded technology.
This DOES NOT mean IE6 will be phased out completely at this time. It does mean after March 1st -2010 certain apps in the Google apps suite such as Google Docs and Google Sites (Google’s site building software) will not work properly in IE6.
Please read the entire e Mail below.
Dear Google Apps admin,
In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology. This includes faster JavaScript processing and new standards like HTML5. As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that are not supported by their own manufacturers.
We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010. After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.
Google Apps will continue to support Internet Explorer 7.0 and above, Firefox 3.0 and above, Google Chrome 4.0 and above, and Safari 3.0 and above.
Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser. We will also alert you again closer to March 1 to remind you of this change.
In 2009, the Google Apps team delivered more than 100 improvements to enhance your product experience. We are aiming to beat that in 2010 and continue to deliver the best and most innovative collaboration products for businesses.
Thank you for your continued support!
Sincerely,
The Google Apps team
How do you feel about IE6 not being supported? Leave a comment
Is Page Load Time Critical For Web Site Optimization?
There has been a lot of talk about Google Search Engine and page load time.
Matt Cutts Google Fellow sets the record straight in this video dated February 01-2010.
What are your thoughts on this matter.
The relevance of content within your pages will always be the most important factor. According to Matt Cutts, Google uses over 200 triggers to determine the relevance of a page. If every factor where identical in 2 pages then page speed may be a factor in SO.
WordPress Blog Hosting $59.95 a Year
