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© 2010 DeZineZone Professional Marketing SEO
What can I do with 2d barcodes?
Market yourself, your business and inform the world of your products and expertise.
The term 2d barcode is applied to barcodes which use both the vertical and the horizontal components of the barcode symbol to hold data.
Above is an example of a 2d barcode. These bar codes can be used by smart phones such as the iphone and Android among others for marketing to share data such as web sites, phone numbers, contact information, SMS code, twitter code and much more.
These codes can be used on websites for Realtors to display properties, general contact information, in brick storefront widows for specials, and any place on or off the web where you want to share information.
For more information on using 2d barcodes please contact us.
It is a well known fact search engines have taken a turn toward local market search. The more sophisticated the search algorithms get, the more targeted search results you will end up with. There are many ways search engines can target searchers results for them without you realizing you are being targeted. For instance, you can be targeted through your IP address, your Google account (if you are logged in), previous searches just to name a few. So what does this mean for local marketing?
If you own a business that will benefit from local advertising then you can benefit from optimizing for local search. The optimization process for local search is almost identical to optimization in general except for one small easy to implement factor. Add a location to the existing key words you already use.
Locations can be towns, areas, states, cities, counties, or any other Geo-targeting factor people will use to search.
The influx of mobile devices has spawned an even greater need for localized search results. Ask yourself, how often do I search on my mobile device for local businesses? I’ll bet if you own a smart phone or pad you use it at least several times a week if not several times a day to search local businesses.
There are other ways to market locally. Getting your business listed in Google places is one of the easiest and most effective marketing implementations you can use. It’s easy and free to sign up for a Google account. Once you sign up go to Google Places and add your business. Your business can instantly be verified through a phone call or you can have a postcard mailed directly to your business address. Once you have the verification code insert it into your Google Places account and your listing will appear within a couple weeks. It’s that easy.
Those are just a couple ways to market locally. There are many many ways to have your business found online locally. If you own a business and are not familiar with the implementation of these methods and would like a quote to have DeZineZone implement these local methods of marketing for you, feel free to give us a call at 716-578-0475 or contact us through our online form. We would be more than happy to further discuss your options for local optimization and give you a free no obligation quote.
Understanding how to use social media avenues and the importance of social media within the search engines
How to use social media
Many people are under the misconception that social media is for selling products or services in a conventional manner as you would in a penny saver or newspaper ad. This couldn’t be further from the truth. Yes. You can sell within social media. How you go about selling is the secret.
Social media is for engaging and interacting with your social circles or groups. The goal is to build a following that finds what you offer and what you have to say interesting enough to keep coming back and to share you with there circles and followers. The best way to do this is by offering, for free, something of value. There are many things you can offer. One of the least expensive giveaways to you is giving good, reliable, accurate information that can used to improve your followers goals. Before you offer products or services you have for sale you should offer a dozen pieces of free content to every one sales pitch. Don’t push your products or services on people, give them the reason they should buy from you. Some questions you should answer for your potential customers / clients are:
- What makes your product or service better than your competitors?
- Why should your product or service be used instead of your competitors?
- What do you do better than your competitor?
- How you can improve there bottom line?
To recap, don’t sell sell sell, offer your followers something of real value for free, and let them know why your the better choice.
Why social media is important to search results
Social media has become a real time way of getting the information you are looking for. The search engines such as Google, Bing, and Yahoo realize how these avenues have become an important part of our everyday lives. They now include many aspects of social media within there search results such as tweets from twitter and video from places like You Tube. Using these media outlets to your advantage to market websites and blogs can be very beneficial to businesses. They are very useful for building back links to your main site or blog where people can gain more information about what you offer.
There are may tools to help analyze your efforts with social media. You can find a list of tools that can be helpful in understanding whether or not your efforts are beneficial to your business. Take a look here for a list.
Please leave your comments if you find this useful.
Having tools to do the job correctly is key to any task. Proper tools make the job easier, faster, and more efficient. We have complied a list of some of the best free SEO tools available to anyone including website owners and webmasters. Some of the tools listed also have paid premium versions that contain more features than the free versions. Take a look through our list and if you have tools you use, please let us know so we can test them and possibly add them to our list.
You must have a Google Account to use Google tools
Firefox
SEOBook
- Keyword Suggestion Tool
- Keyword List Cleaner
- Keyword List Generator
- Robots.txt Tools
- Meta Tag Generator
- Server Header Checker
- Link Suggestion Tool
- Spider Test Tool
- Keyword Density Analyzer
- Page Comparison Tool
- Typo Generator
How do I choose a list of key words and phrases for my site?
This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.
First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.
Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.
Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.
Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.
If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail
