Marketing your site through inclusion

On November 29, 2009, in Website Marketing, by DeZiner


In this article we will focus on marketing your website on the internet through search engines and directories.

Marketing a successful business or information site needs a targeted strategy. Many people are under the misconception that if they build a website they will immediately gain customers for their existing business. Building an online presence should be used as part of an overall marketing plan in conjunction with other means of advertising.

In large, the internet is used for 2 purposes, Information and sales. If an individual comes to your site for information they are researching, or to purchase a product you are selling, they expect to find it quickly and easily. This means, you as a designer or site owner must have a clear and concise navigation system. The navigation must be positioned in a familiar place on the page and not hidden so the visitor has to hunt for it. The information must also be relevant to the key words the visitor has typed into the search engine. This is where seo or search engine optimization comes in. In order for the search engine to index your site correctly you must have a relivant title, a key word meta tag in the head of the html document, and the proper density of key words within the body copy of your page that flows naturally.

Getting your site indexed can be a timely process. In the beginning it may take up to 8 weeks for a search engine to initially crawl your site. Submission to the major search engines such as Google, Yahoo, MSN and directories such as dmoz, an open directory, should take place only after you have properly optimized your site. Because this initial crawl can take a long period of time, you want the information contained in the page to be relevant and listed correctly the first time. Directories such as dmoz are not crawled. They are actually looked at and read through by human beings that determine if the information contained in the pages is relevant.

Adding information to your site on a regular basis is also critical to your visitors and the search engines. Fresh reliable information will keep visitors and search engine crawlers (also called robots) coming back. The lager the amount of relevant information contained in the pages, the more likely it will be your site moves up in the search engine listings.

Key elements to search engine optimization (seo)

On November 29, 2009, in SEO, by DeZiner

Web site Ranking With SEO

SEO stands for Search Engine Optimization. SEO is a critical component in the proper construction of a search engine friendly web site. Key words must co-inside with page content to assure they are relevant to the page. After you or your designer submit your site to the world wide web, search engine robots, also called web crawlers or spiders, search your site for content and check the density of your keywords within the body of the page. This allows a search engine to properly index the page for inclusion in the correct category.

Well written content with correct grammar and without spelling errors is essential to the content of your pages. Many times readers will consider a site with improper grammar and lots of spelling errors to be unprofessional and leave the site in search of a more qualified site. Always spell check your content and if possible, have it proof read before submitting it to the world wide web.

Relevant links are also a critical component of SEO. Linking to and receiving reciprocal links or link backs from medium to high ranking sites is also key to your success in the search engines. Search engines want to have the most relevant links at the top of their pages. This is determined by keywords, content, and link backs. You must manually e-mail and ask webmasters and site owners for reciprocal links. If they feel your site is relevant and has content their viewers would be interested in, they will probably agree to exchanging links with your site.

Each search engine uses a different algorithm or process to index and categorize the pages it includes. These algorithms are a confidential process developed by programmers that work for the search engine company such as Google, Yahoo, and MSN. Many smaller search engines pull their results from these larger search engines and directories. Once you are included in the major search engines your site will most definitely be included in many of the smaller ones automatically.

A good ranking does not happen over night. Much research must go into picking out the correct targeted keywords and key phrases. This is a process the client and designer must work on together to ensure the client’s targeted market is reached. Tweaking (making small changes) key words and content over a period of time is how optimization of your site is achieved. This does not have to be a grueling process if approached in a sensible manner.

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Do I need a Google sitemap?

On November 29, 2009, in Google Related, SEO, Website Marketing, by DeZiner

Site maps are like a road map. They help to guide through our sites. There is question whether or not a Google sitemap is necessary. Google sitemaps are different than a normal site map your would have for your visitors. A Google sitemap is a raod map for Google to find and index pages within your site that otherwise may be difficult to find or take a long time for the crawlers to locate.  If a site is well structured within the guidlines of Google it may not be imperitive to have a site map but for a site that is brand new it is a great way to help your pages get indexed.

There are several formats for submitting a Google site map. These include .rss, .txt, and .xml are three ways to format a site map. In my opinion an xml file is the best way to submit the site map. Below I will lay out the format for an .xml file.



http://yoursite.com/
2009-11-20T03:02:43+00:00
monthly
1.00

[youtube id=CfNq9Ts8tto]

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Should I use social media marketing?

On November 28, 2009, in Website Marketing, by DeZiner

“Social media marketing”  is the use of  social networks like Twitter, Facebook, Myspace, Linkedin, blogs, wiki or any other type of online media to increase your business’ online visibility. Social marketing is one of the easiest and least expensive (most of the time free) ways to get large amounts of traffic to your site. Let’s face it, the bottom line, marketing is to get people to buy or pay for what you are supplying.

The answer is YES. Creating inbound links to your site for free is always good.  Some inbound links can actually be harmful to your search engine ranking. Links that come from link farms (sites that just link to anything) are not good links.

Some links are more beneficial than others. Having links from relevant sites that have higher page ranks like 3 and up are better than being linked on a page that has no page rank. Being linked on pages that are relevant to your site that has no page rank or low page rank are still good to have because you will gain some traffic to your site from these links and they will have no negative effect on your ranking.


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Marketing with video

On November 28, 2009, in Website Marketing, by DeZiner

With increased internet speeds for the majority of us, video has become a viable option for marketing on the web. Statistics show about 28% of time U.S. people spend on Google is using YouTube and 35% globally is spent on YouTube. That is a massive amount of time spent viewing video. Many people are very visual verses textual and that is an audience every marketer should use to there advantage.

When marketing with video, as with any marketing campaign, you need to ask yourself why do I need or want video on my website or on other sites?  What is my primary objective? Some aspects of a primary objective may be link generation,  keyword or key phrase targeted content, additional public recognition, a new product or service, or maybe a combination of all or some of the above mentioned.

Google Video
YouTube
DailyMotion

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