Website Analysis With Google Analytics

On February 20, 2010, in Website Marketing, by DeZiner

Analyzing your web traffic is a critical factor in tracking  your SERPs. Knowing where your website or blog ranks prior to starting a search engine optimization campaign gives you a focal point.

Google Analytics is a useful tool for tracking your sites performance. It allows a site owners and webmasters to track the changes in SEO to web site and blog pages. Google Analytics also allows you to track how many visitors you have and where they are coming from, right down to the city. It also tracks the pages people are landing on and what pages they are exiting from. This gives you a percentage of your bounce rate. You can set up conversion goals to track specific pages of your site and see what is actually being processed.

Visit the Google Analytics tour to get a better idea of what Analytics can do for your web business. DeZineZone offers Analytic setup and monitoring of your website or blog.

For more information on having DeZineZone set your site up with Google Analytics contact us today

Creating your brand and being recognized as an authority in your field is also a part of optimization. Sure, positioning in the SERPs (Search Engine Results Pages) is important but it is also important after you are found, to be recognized as a leader in your industry.

In traditional marketing it’s important to have recognition through repetition. The recognition comes from constant publicity in as many places as possible. On the web this is done through blogs, social networking, forums, e-mail campaigns and other online marketing streams.

Creating Your Brand

Branding is a visual aspect of marketing. Large Corporations like Niki and McDonald’s are recognized immediately by logos and colors because they have stuck to a particular look and you have seen it everywhere thousands of times. The same goes for marketing your business. Once you have created your brand, stay with it.

How To Become Recognized As An Authority

Freely give well written, well thought out, relevant content to your readers. Place your information in as many places as possible. Several ways to become an authority online in your field and become recognized are to; have a blog that you contribute to regularly, write articles for e-zines, post in forums that you have good relevant knowledge, and  post to social networking sites.

This can also help your link building campaign. If people feel you know what you are talking about they will link to you and recommend you to others.

We offer cost effective WordPress Blog Hosting that is optimized for WordPress.

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External Back Links

We will take a step by step approach to understanding not only the importance of back links, but also how to implement them.

The reason you want to obtain back links to your web site is so the search engines will consider your site more of an authority on the subject of your site. The more links you have from relevant sources pointing back to your pages, the more authority your site will gain.

Our main focus of this post is to discuss the creation of these links rather than how to obtain them. Many links can point back to the same location. The objective is to have anchor links with key words and phrases using different but relevant words and phrases. Here is an example of anchor text in a back link and what type of site it can be placed on.

The link will be for a vinyl graphic installation company.

“Note: Did you know that vector graphics are used in printing large format images for vinyl vehicle graphic wraps and installations?”

This link is placed on a tutorial page for creating a logo with the vector graphic program Adobe Illustrator. The reason this is a good place to have a back link for this particular site is vinyl graphics for vehicle wraps can be created with Adobe Illustrator or any other type of vector program. Notice the key words used in the anchor text instead of just using the company name.

There you have it. In plain and simple words, how to create good anchor text and where to link it from.

If you are in need of (SEO) Search Engine Optimization for your web site or blog, give us a call. We will be more than happy to discuss all your SEO needs.


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Google Buzz Is Catching On

On February 12, 2010, in Website Marketing, by DeZiner

From The Official Google Blog:

Google Buzz
Last week we launched Google Buzz, a new way to start conversations about things you find interesting, like photos, videos, webpages or whatever might be on your mind. Buzz lets you share right from Gmail, or from your mobile phone. You can connect other sites you use like Twitter, Picasa, and Google Reader, and you can post buzz privately or publicly. Since we released Google Buzz, we quickly made a number of improvements based on input from users, and we’re committed to keep improving it. Individuals can use Google Buzz now, and we plan to make it available to businesses and universities using Google Apps within a few months.


The Growing Influence of Social Media

On February 10, 2010, in Website Marketing, by DeZiner

Peter Horrocks – New director of
BBC Global News

Journalists were told to use social media sites.

Read the full story

This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.

As you can see, social media has taken another step forward as being a long lasting endeavor rather than a passing fad.

Be aware, social media WILL have an even bigger impact on (SEO) Search Engine Optimization in 2010. For those of you not taking this new frontier seriously, be ready to be left behind. Read our article on Google and real time search.

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