SEO & Marketing

Title Tags:

  • Main title tags should be key word/key phrase rich not stuffed.
  • Title tags should always use h1 or h2 tags.

Creating Content:

  • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
  • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

Site Structure:

  • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

Images:

  • All images must be optimized for SEO so that your pages load quickly
  • Image format must be 72  dpi and compressed
  • Image formats:  jpg, jpeg, gif, png these are the standard web formats

Links:

  • Inbound
    • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
  • Internal Links
    • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

List Building:

  • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
  • Methods for building your list
    • Newsletter
    • White papers
    • Offering something of value for their e-mail address in return.

Aethetic Marketing:

  • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.

As a local business owner I know how difficult it can be to effectively market your business and make a business profitable. Advertising costs can eat up a marketing budget quickly. For this reason we are offering ALL Buffalo, Rochester, Jamestown, and Lakewood, New York businesses a substantial first year savings for web hosting.

For a limited time we are offering our business hosting package for the first year for $59.95 Hosting cost after the first year will still be discounted from the standard $130.00 annual cost to $99.95 per year for as long as you host your site with DeZineZon Web Hosting, SEO and Design / Development.

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Just mention this blog post when calling.

Offer ends 10-31-2010


WHAT CAN WE DO TO HELP YOUR BUSINESS?


Toll Free: 1.877.578.4591
Cell: 1.716.578.0475
Skype: dezinezone | GTalk: dezinezone

Site: http://www.dezinezone2002.com
Blog: http://blog.dezinezone2002.com

It is important to understand to ramification of having your site hosted on a shared server that has sites that are black listed. Sites can get black listed for many reasons but the most relevant is being a spammer.

If your site is on a shared web site server with other websites that are black listed, your site will also be black listed due to having the same ip address.

To avoid this scenario you may want to check your domain or ip  address. If you find your site is black listed you may want to find a new web host company.

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