Why should I stay and read this post?
You must be interested in what the title has to say.
Guide your audience
If they are reading your post they are more than likely looking for the answer. Answer to what? The answer to the question they typed into the search engine. Help them along by stimulating their thought process with other questions related to the answer they may not have posed to themselves. Help them think outside the box. One way to think outside the box to come up with a solution is to pose the problem before the answer. Sometimes we don’t even realize there is a problem to be solved.
I want to tell you a short story I read in my travels through the internet that gave me some real insight to this method of thinking. It’s really is short and well worth the read.
A contractor was designing a housing complex. When the design process was complete the contractor proceeded with the project. A few years later he returned to the complex as he was about to embark on another housing complex project. As he approached he noticed something, the yards had paths to the doorways. By taking notice of this event he decided to approach his next project in a little different manner.
After constructing the new housing complex he decided to leave the sidewalks til last. Coming back to the project a few months after the completion he could see the new paths to the doorways developing. At that point the sidewalks were poured where the paths had been cut into the grass.
If you are reading this sentence then my method worked. Engaging readers in questions and story telling can get the point across and help keep people on your site.
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Many people have a misconception of online social networking and how it should be used. Social networking sites are not the marketplace, they are the back yard barbecue. Networking is about meeting people, interacting, sharing ideas and resources, referring, and as an end result, the possibility of sales or new clientele through word of mouth or recommendation.
The first question you should ask yourself is, why do I need to social network?
Maintaining a good customer / client relationship is key to any business’ success. Using a medium such as social networking is the perfect avenue for keeping in contact and keeping your clientele informed.
Meeting new people in your industry to share business ideas is another great reason to network.
While in the process of meeting new people within your social network, you have the opportunity to let people get to know you, your business, and what you have to contribute.
Allowing people to gain trust in who you are and what you offer can greatly increase your chances of referrals to their friends, family, clients, or associates in the future.
Remember, the networking circles are not for immediate sale of products or services, but rather a venue for interacting and socializing to gain trust and authority within your field or market.
Who Should I Network With?
Interact with individuals within communities that my need what you offer. Remember, you are not initially there to sell, you are there to socialize.
Include yourself in circles that my be influential in your industry. People you meet can introduce you to other people that can benefit you in your quest for success.
If you have knowledge in a particular nitch you can find related forums to interact within. Be sure to add value to the forum rather than selling your wares. You will find much more benefit to giving in order to receive than.
What Am I Networking About?
Talk about what you know. Offer tips and useful information people can use. Make friends and acquaintances along the way. Make sure the information you offer is accurate and current. Remember, You are interacting to show you are an authority within your industry to build trust. If you give incorrect or inaccurate information you will not be taken seriously.
Where Should I Be Networking?
There are many different networking venues and not everyone is useful to everyone or every business.
Four Great networking sites for business
When Should I Network?