Optimize For Your Local Market

On October 16, 2011, in Google Related, Website Marketing, by DeZiner

It is a well known fact search engines have taken a turn toward local market search. The more sophisticated the search algorithms get, the more targeted search results you will end up with. There are many ways search engines can target searchers results for them without you realizing you are being targeted. For instance, you can be targeted through your IP address, your Google account (if you are logged in), previous searches just to name a few. So what does this mean for local marketing?
If you own a business that will benefit from local advertising then you can benefit from optimizing for local search. The optimization process for local search is almost identical to optimization in general except for one small easy to implement factor. Add a location to the existing key words you already use.
Locations can be towns, areas, states, cities, counties, or any other Geo-targeting factor people will use to search.
The influx of mobile devices has spawned an even greater need for localized search results. Ask yourself, how often do I search on my mobile device for local businesses? I’ll bet if you own a smart phone or pad you use it at least several times a week if not several times a day to search local businesses.

There are other ways to market locally. Getting your business listed in Google places is one of the easiest and most effective marketing  implementations you can  use. It’s easy and free to sign up for a Google account. Once you sign up go to Google Places and add your business. Your business can instantly be verified through a phone call or you can have a postcard mailed directly to your business address. Once you have the verification code insert it into your Google Places account and your listing will appear within a couple weeks. It’s that easy.

Those are just a couple ways to market locally. There are many many ways to have your business found online locally. If you own a business and are not familiar with the implementation of these methods and would like a quote to have DeZineZone implement these local methods of marketing for you, feel free to give us a call at 716-578-0475 or contact us through our online form. We would be more than happy to further discuss your options for local optimization and give you a free no obligation quote.

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