We have also been working toward marketing Lakewood, New York through educating small to medium sized businesses in the area of online Internet marketing strategies, SEO, and social networking. As businesses band together the marketability of the community will become stronger.

DeZineZone is offering a free, no obligation, no strings attached seminar on October 6th 2010 at 10:00am  for the purpose of online marketing education. The seminar will last 2 hours and a one hour question and answer period will follow.

The broad goals of Joomla 1.6 are to:

• implement an expanded access control system;
• implement a nested categories solution;
• and standardise the way extensions are built using the MVC framework.

To achieve those things there is a lot of other ancillary work to be done, but those are the highlights of this new version.

Version 1.6 Beta Release Schedule

• Beta1 released 17 May 2010
• Beta2 released 31 May 2010
• Beta3 released 14 June 2010
• Beta4 released 28 June 2010
• Beta5 released 12 July 2010
• Next release: beta3 scheduled for 26 July 2010

Currently, Joomla! 1.6 is in Beta 2 release. New betas will be released every two weeks until a release candidate is ready.

The beta release is for testing purposes only and should not be used on a production site.

Keep up to date on Joomla! 1.6 Stable release.

With the Google Caffeine Update complete as of June 08-2010 it has become more important than ever to update content on a regular basis.
Watch this video.

Below is a quote from The Official Google Webmaster Blog.

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

With this being said it is apparent that real-time information has become a very important factor in what will show up at the top of the SERPs. Of course these types of search positioning will be short lived as new and more relivant information comes available.That is why it has become important to blog on a regular basis.

If your blog posts have fresh,  new,  unique and relevant information for a search query you are more likely to position better in the SERRPs  Having links to information or products inyour main site also have a better chance of being read in your blog posts.

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Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.

Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.

However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).

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I will give my opinion of  the order of importance. My opinions are based on careful observation and 10+ years of experience.

1. First and foremost, unique, relevant, original content. Content is king. Without unique content that your readers will find useful your website or blog will carry no weight in the search engines.

2. Title tag. The title tag is the tag that will show up at the very top of your browser window. This tag should use very specific key words and phrases that relate to the individual pages you are optimizing.

3. Website or blog structure. When talking about structure I am referring to layout, navigation, proper css, proper xhtml,  proper html5 (if used), and any other code properly structured.

4. Headings must be key word rich, not stuffed and must be tagged with the correct h tags. Below I have laid out the six proper heading tags.

<h1>This is heading 1</h1>

<h2>This is heading 2</h2>

<h3>This is heading 3</h3>

<h4>This is heading 4</h4>

<h5>This is heading 5</h5>

<h6>This is heading 6</h6>

5. Links Inbound and outbound. Inbound links are links coming from other sites on the web. These links must come from sites that are in some way related to your site and have a decent page rank of at least pr3 or better. Having links from just any site are not always beneficial to your site SEO.
Outbound links should have some use to your readers. If there is no benefit to your readers there is no sense in having them anyway.

These are just some very basic SEO tips but in my opinion they are the most important. There is much more to SEO.

If you have no interest in performing your own SEO on your website or blog and would like to have a free no obligation evaluation of you site please contact us.

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http://googlewebmastercentral.blogspot.com/2010/06/our-new-search-index-caffeine.html

After reading this article in Google’s blog you may have a better understanding of the importance of real-time relevant information that comes from regularly updated sites such as news sites and BLOGS.

Yes, blogs have become a very important factor in SEO for your main site. Creating links in your blog that relate to information in your main site can be very beneficial not only to the indexing of your blog but also the indexing and positioning (SERPS) of your main site also through relevant linking.

Social media has also become a perfect place for search engines to index real-time relevant information also. Many people build main websites and never change content. This means the information in these pages can become outdated and not as relevant as information posted in a twitter post, on a facebook fan page, or on your linkedin pages.

The Caffeine update is complete and will change the way your pages are indexed and ranked in the search engines.

I will be keeping a close eye on this and what long term effect, if may have if any it may have on the overall SEO in the SERPS. There may be absolutely no negative ramification but it could be a sign of something on my personal sites that could prove to be detremental in SEO of those sites.

I have not seen anything of this sort on any client sites as of yet. If you have had similar issues with sites we would like to hear about it.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Unique Content

Content Headings

Heading Tags

Meta Data

Image Alt Tags

Properly Structured CSS

Correct Language Usage

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.