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Peter Horrocks – New director of
BBC Global News

Journalists were told to use social media sites.

Read the full story

This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.

As you can see, social media has taken another step forward as being a long lasting endeavor rather than a passing fad.

Be aware, social media WILL have an even bigger impact on (SEO) Search Engine Optimization in 2010. For those of you not taking this new frontier seriously, be ready to be left behind. Read our article on Google and real time search.