DeZineZone Professional SEO Marketing

Website Navigation And SEO

DeZiner — Sat, 28 Jan 2012 20:09:16 +0000

The most important element of any website or blog is CONTENT. Unique content is always going to be king. The second most important is NAVIGATION. A well organized website allows your visitors to find what they are looking for quickly. If a site has a poor navigation system it reduces the likelihood potential customers or clients will stay on your site. Well structured navigation will also help the search engines to index the pages throughout your site.

Planning your website structure prior to developing can help eliminate the need for restructuring later on. To create an effective navigation system ask yourself these questions first:

Who am I building the site for? (Clients, Customers, Informational, etc)
What do I want to accomplish by building a site?
Where do I want my visitors to ultimately end up on my site?
When a visitor shows up will they find what they need?
Why did a visitor come to my site?

These questions, when answered, will help you determine what type of content you need/want and help you organize the content through navigation.

Navigation does not just refer to menus on your website or blog, it also refers to links throughout your site in the content or articles themselves. These links are part of your “Internal Linking System” and are essential to a well structured website. When setting up internal links think about the key words and phrases people will use to search for you or your products and use these within your links to assist in SEO also.

Please leave comments below if you found this post useful.

2d Bar QR Codes And How You Can Use Them For Marketing My Business?

DeZiner — Tue, 01 Nov 2011 12:26:24 +0000

What can I do with 2d barcodes?

Market yourself, your business and inform the world of your products and expertise.

The term 2d barcode is applied to barcodes which use both the vertical and the horizontal components of the barcode symbol to hold data.

Above is an example of a 2d barcode. These bar codes can be used by smart phones such as the iphone and Android among others for marketing to share data such as web sites, phone numbers, contact information, SMS code, twitter code and much more.

These codes can be used on websites for Realtors to display properties, general contact information, in brick storefront widows for specials, and any place on or off the web where you want to share information.

For more information on using 2d barcodes please contact us.

Optimize For Your Local Market

DeZiner — Sun, 16 Oct 2011 04:58:56 +0000

It is a well known fact search engines have taken a turn toward local market search. The more sophisticated the search algorithms get, the more targeted search results you will end up with. There are many ways search engines can target searchers results for them without you realizing you are being targeted. For instance, you can be targeted through your IP address, your Google account (if you are logged in), previous searches just to name a few. So what does this mean for local marketing?
If you own a business that will benefit from local advertising then you can benefit from optimizing for local search. The optimization process for local search is almost identical to optimization in general except for one small easy to implement factor. Add a location to the existing key words you already use.
Locations can be towns, areas, states, cities, counties, or any other Geo-targeting factor people will use to search.
The influx of mobile devices has spawned an even greater need for localized search results. Ask yourself, how often do I search on my mobile device for local businesses? I’ll bet if you own a smart phone or pad you use it at least several times a week if not several times a day to search local businesses.

There are other ways to market locally. Getting your business listed in Google places is one of the easiest and most effective marketing implementations you can use. It’s easy and free to sign up for a Google account. Once you sign up go to Google Places and add your business. Your business can instantly be verified through a phone call or you can have a postcard mailed directly to your business address. Once you have the verification code insert it into your Google Places account and your listing will appear within a couple weeks. It’s that easy.

Those are just a couple ways to market locally. There are many many ways to have your business found online locally. If you own a business and are not familiar with the implementation of these methods and would like a quote to have DeZineZone implement these local methods of marketing for you, feel free to give us a call at 716-578-0475 or contact us through our online form. We would be more than happy to further discuss your options for local optimization and give you a free no obligation quote.

Marketing Your Website or Blog With Social Media

DeZiner — Fri, 30 Sep 2011 20:06:56 +0000

Understanding how to use social media avenues and the importance of social media within the search engines

How to use social media

Many people are under the misconception that social media is for selling products or services in a conventional manner as you would in a penny saver or newspaper ad. This couldn’t be further from the truth. Yes. You can sell within social media. How you go about selling is the secret.

Social media is for engaging and interacting with your social circles or groups. The goal is to build a following that finds what you offer and what you have to say interesting enough to keep coming back and to share you with there circles and followers. The best way to do this is by offering, for free, something of value. There are many things you can offer. One of the least expensive giveaways to you is giving good, reliable, accurate information that can used to improve your followers goals. Before you offer products or services you have for sale you should offer a dozen pieces of free content to every one sales pitch. Don’t push your products or services on people, give them the reason they should buy from you. Some questions you should answer for your potential customers / clients are:

What makes your product or service better than your competitors?
Why should your product or service be used instead of your competitors?
What do you do better than your competitor?
How you can improve there bottom line?

To recap, don’t sell sell sell, offer your followers something of real value for free, and let them know why your the better choice.

Why social media is important to search results

Social media has become a real time way of getting the information you are looking for. The search engines such as Google, Bing, and Yahoo realize how these avenues have become an important part of our everyday lives. They now include many aspects of social media within there search results such as tweets from twitter and video from places like You Tube. Using these media outlets to your advantage to market websites and blogs can be very beneficial to businesses. They are very useful for building back links to your main site or blog where people can gain more information about what you offer.

There are may tools to help analyze your efforts with social media. You can find a list of tools that can be helpful in understanding whether or not your efforts are beneficial to your business. Take a look here for a list.

Please leave your comments if you find this useful.

Search Engine Optimization (SEO) Tools You Should Not Be Without

DeZiner — Sat, 27 Aug 2011 23:16:20 +0000

Having tools to do the job correctly is key to any task. Proper tools make the job easier, faster, and more efficient. We have complied a list of some of the best free SEO tools available to anyone including website owners and webmasters. Some of the tools listed also have paid premium versions that contain more features than the free versions. Take a look through our list and if you have tools you use, please let us know so we can test them and possibly add them to our list.

Google

You must have a Google Account to use Google tools

Firefox

SEOBook

How Do I Choose Key Words And Phrases For My Web Site Search Engine Optimization (SEO)?

DeZiner — Sat, 16 Jul 2011 22:41:18 +0000

How do I choose a list of key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

How To Make Money With Google – The Truth

DeZiner — Sat, 25 Jun 2011 20:06:45 +0000

Everyone wants to make money. Right? Well people make money, and lots of it everyday on the Internet. One way to monetize your own personal websites and blogs is through advertising for other people on YOUR OWN websites and blogs. The ad to the left is a Google Adsense. Adsense Ads help pay for the operation of this blog. Google has a program just for that purpose. It’s called Adsense. Anyone that has a Google account has probably at least heard of Adsense. If your don’t have a Google account you can get one here.

Personal sites can include your own unique url website, blogs, or just ezine articles that you publish with good relevant information that people would be interested in. Good content is key to any ad campaign.

How it’s done

In plain easy to understand terms I will describe the process.

The three elements you will need are an Adsense account through Google,, a web page to put your content on, and GOOD CONTENT. I can’t stress enough the importance of good content.

To get an Adsense account you need to have a Google account. Get one here
Then sign up for the Adsense account.. You must be approved and it takes a few weeks.

If you own a web page, blog, or website you already have a place for your content. If you don’t, you can get Blogger at Google . Blogger is free blogging software that you can create pages with. Blogging is nothing more than a web log of information.

If you prefer a more professional blogging platform such as WordPress you can get it here. The software installation is free with your paid hosting that you can get here.

Once you have your content written you can go into your Adsense account and and create your ads to place on your pages. When you are done with your ad type the html code will be generated. Insert the generated code into your pages and your done.

Survey: For What, And How Do You Use Twitter?

DeZiner — Sat, 25 Jun 2011 05:18:00 +0000

Leave your comments below.

Leave your comments and then check back in a couple of weeks to see how others are using Twitter.

Aesthetic Marketing

DeZiner — Tue, 21 Jun 2011 22:15:02 +0000

Aesthetic marketing is something not often put into the equation of a well marketed website. It is extremely important your site has a professional look and feel. First impressions are lasting impressions and can make or break you. The two major elements that will affect the aesthetics of your site are color and layout.

Color schemes that are pleasing and appealing should be chosen for your site. If you have branding with a color scheme in place it will help determine what colors would work for you. If you don’t have any type of branding or have no idea what colors work well together you can use our color picker (only works in (IE) Internet Explorer) to help develop an appealing color scheme.

To decide what type of layout will work well for you can be quite a tedious process. There are many different types of layout. There are Single or one (1) column, two (2) column, three (3) column, horizontal navigation, vertical navigation, or a combination of both horizontal and vertical. One way to help you determine what will work well for you is to search the internet for sites that are easy for YOU to navigate and that you find appealing. Ask a friend or two to do the same and between all the choices you come up with your should have a pretty good idea of what will work for your site.

Keep in mind, not everyone has the same view as to what is appealing. It is important to get the opinions of others once you have decided on an aesthetically pleasing site.

Color, layout, and ease of navigation are 3 factors to consider when laying out your site.

Web hosting that works DeZineZone

White Hat SEO At The Top Of The List

DeZiner — Fri, 27 May 2011 16:08:45 +0000

What is White Hat SEO? Plain and simple, it is following the rules and not being sneaky and underhanded to get yourself moved up in a SERP. Black Hat or Grey Hat SEO will get you banned and can actually get you removed from any search results.

Does your site need SEO?
Click Here to find out more.

Black Hat SEO: Practices that will get you banned: Stay away from these techniques.

Invisible text: Having key words or phrases hidden by using the same background color as the text color.
Doorway pages with long lists of key words
Shadow domains that are keyword-rich URLs redirecting to your site
Over stuffing key words and phrases on pages
Linking to sites with bad reputations
Adding links to link farms
Duplicate content
Copy cat text within your site

These are just a few ways you can hurt your positioning in the search engines. Beware of unethical practices of SEOs and the damage it can cause.

It is more important to gain long term page ranking than to get the quick results.