How Do I Choose Key Words And Phrases For My Web Site Search Engine Optimization (SEO)?

 SEO, Website Marketing  10 Responses »
Jul 162011
 

How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

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How To Make Money With Google – The Truth

 Affiliate Marketing, Google Related  2 Responses »
Jun 252011
 

Everyone wants to make money. Right? Well people make money, and lots of it everyday on the Internet. One way to monetize your own personal websites and blogs is through advertising for other people on YOUR OWN websites and blogs. The ad to the left is a Google Adsense. Adsense Ads help  pay for the operation of this blog. Google has a program just for that purpose. It’s called Adsense. Anyone that has a Google account has probably at least heard of Adsense. If your don’t have a Google account you can get one here.

Personal sites can include your own unique url website, blogs, or just ezine articles that you publish with good relevant information that people would be interested in. Good content is key to any ad campaign.

How it’s done

In plain easy to understand terms I will describe the process.

The three elements you will need are an Adsense account through Google,, a web page to put your content on, and GOOD CONTENT. I can’t stress enough the importance of good content.

To get an Adsense account you need to have a Google account. Get one here
Then sign up for the Adsense account.. You must be approved and it takes a few weeks.

If you own a web page, blog, or website you already have a place for your content. If you don’t, you can get Blogger at Google . Blogger is  free blogging software  that you can create pages with. Blogging is nothing more than a web log of information.

If you prefer a more professional blogging platform such as WordPress you can get it here. The software installation is free with your paid hosting that you can get here.

Once you have your content written you can go into your Adsense account and and create your ads to place on your pages. When you are done with your ad type the html code will be generated. Insert the generated code into your pages and your done.

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Aesthetic Marketing

 Aesthetic Marketing, Website Marketing  No Responses »
Jun 212011
 

Aesthetic marketing is something not often put into the equation of a well marketed website. It is extremely important your site has a professional look and feel. First impressions are lasting impressions and can make or break you. The two major elements that will affect the aesthetics of your site are color and layout.

Color schemes that are pleasing and appealing should be chosen for your site. If you have branding with a color scheme in place it will help determine what colors would work for you. If you don’t have any type of branding or have no idea what colors work well together you can use our color picker (only works in (IE) Internet Explorer) to help develop an appealing color scheme.

To decide what type of  layout will work well for you can be quite a tedious process. There are many different types of layout. There are Single or one (1) column, two (2) column, three (3) column, horizontal navigation, vertical navigation, or a combination of both horizontal and vertical. One way to help you determine what will work well for you is to search the internet for sites that are easy for YOU to navigate and that you find appealing.  Ask a friend or two to do the same and between all the choices you come up with your should have a pretty good idea of what will work for your site.

Keep in mind, not everyone has the same view as to what is appealing. It is important to get the opinions of others once you have decided on an aesthetically pleasing site.

Color, layout, and ease of navigation are 3 factors to consider when laying out your site.

Web hosting that works DeZineZone

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White Hat SEO At The Top Of The List

 Other SEO Factors, SEO, SEO For Google  No Responses »
May 272011
 

White Hat SEOWhat is White Hat SEO? Plain and simple, it is following the rules and not being sneaky and underhanded to get yourself moved up in a  SERP.  Black Hat or Grey Hat SEO will get you banned and can actually get you removed from any search results.

Does your site need SEO?
Click Here to find out more.

Black Hat SEO: Practices that will get you banned: Stay away from these techniques.

  • Invisible text: Having key words or phrases hidden by using the same background color as the text color.
  • Doorway pages with long lists of key words
  • Shadow domains that are keyword-rich URLs redirecting to your site
  • Over stuffing key words and phrases on pages
  • Linking to sites with bad reputations
  • Adding links to link farms
  • Duplicate content
  • Copy cat text within your site

These are just a few ways you can hurt your positioning in the search engines. Beware of unethical practices of SEOs and the damage it can cause.

It is more important to gain long term page ranking than to get the quick results.

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