How do I choose a list of key words and phrases for my site?
This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.
First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.
Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.
Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.
Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.
If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail
In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.
Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Search Engine Friendly (SEF)
This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.
If you own a web site you should constantly be in the process of optimizing your site.
SEO is not just something you do once and your done. It is an ongoing process and a complete change in your thought process as you write content, add pages, or create titles for your pages or articles.
It’s important to monitor your search results.
Research key words and phrases your feel people would search. Ask other people what key words and phrases they would use to search for your product or services. Research is a key element to finding out how you rank and how much seo work it will take to get your site to the top for the search terms you choose.
Placement of key words and phrases is critical.
- Keywords in URL
- Keywords in Page titles
- Keywords in Article header
- Keywords in Internal links
If you own a business and have a website you should know what they are and care about SERPs, the acronym for Search Engine Results Page. The result of a word or phrase query in a search engine like Google, Yahoo, or Bing is a SERP.
When a person searches the web they type key words in a search box in hopes of getting the results they are looking for. The search engine will sift through thousands, tens of thousands, if not millions of websites to give the most relevant, and up to date information through it’s algorithms.
In the past few months the SERPs have been quite erratic for some sites. Pages have been up, down and all over the board. Speculation has it that the Google caffeine update is the culprit. Matt Cutts: Gadgets, Google, and SEO discusses the update on his blog in a video interview with Mike McDonald from WebProNews. The update has been taking place for several months now but the dust still hasn’t settled.
This is a major update for Google and should be watched very closely by the SEO industry. One of the factors I have noticed is how the structure of websites has a direct effect on SERP. Pages that ranked well in 2007 – 2008 and early 2009 that were built with what now is old school technology, are falling behind in the search results.
In my opinion, the algorithm changes that are in the caffeine update directly reflect site structure and load time of sites. The more sites search engines have to query, the faster they need to access the data within those sites. If the code is heavy and disorganized it slows down the indexing process. This is having a direct affect on the SERP.