Organic Search Marketing – Buffalo / Rochester New York

 Google Related, SEO, SEO For Google, Website Marketing  No Responses »
Jan 282010
 

There is only one way to optimize your site – organic search results.

Let us define organic search results. When searching for information on the web the SERP or search engine result page will return links for your query. Searching in Google will often return highlighted links at the very top of the search. These results are paid results and can cost a fortune to keep. The results directly under come from site optimization and are organic or natural search results. Once your site is optimized and your site comes up in these positions for key word or phrase searches they will usually stay within close proximity. The paid results will disappear as soon as you stop paying for that position.

With this being said, it is important your site comes up in natural search results rather than paid. Proper optimization of site structure, key word density, title tags, content headings, and many other factors determine where you are positioned in the SERPs. Contact a professional internet marketing specialist today for more information and a free no obligation quote to optimize your site.

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How Do I Build An Opt-In List

 Website Marketing  1 Response »
Jan 132010
 


Building a list does not come over night. You can not buy a list. You must create a list from people that want to receive the information you offer.Below I will list several legitimate ways to build you list. We only approve of white hat practices when it comes to SEO and marketing.

To get your list started you can compile the list of e-mail addresses you have from existing clients and customers. This will give you a small base to build upon.

You will also need an auto-responder to respond to these requests. Automation is key to having your list built 24-7-365 whether or not you are in front of your computer.

  • Offer something for free in return for an opt-in e-mail address. Offering a product like a newsletter, application, or free advice are all great ways to get opt-in e-mail addresses. When acquiring e-mail addresses do not request large amounts of personal data in your form. First and maybe last name and e-mail address are sufficient. If you want more data you can work toward gaining that information after you have gained a bit of trust.
  • Gather e-mail addresses at Point of Sale (POS). If you have a brick store front you can offer an opt-in e-mailing for promotions that can be offered prior to the promotion going public.
  • Offer a “rewards” program on your site. e-commerce sites often offer a rewards program that allows customers to acquire points for purchases that can be used as discounts on future purchases. This method has a duel reward for you. First you gain an e-mail address and also a greater possibility of return customer to redeem their points.
  • Write an e-book and offer it on your site. In order ti receive the e-book a form requesting name and e-mail address must be filled out and submitted.

Their are many other ways to get qualified targeted marketing e-mail addresses. Be creative in your thought process.

Be sure to share and tweet this article to anyone you feel would find it informative or useful.

DeZiner

DeZineZone

Toll Free: 1.877.578.4591
Cell: 1.716.578.0475
gwhite@dezinezone.com

Site: http://www.dezinezone2002.com
Blog: http://www.dezinezone.com

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What Is A List And Why Do I Need One?

 List Building, Website Marketing  No Responses »
Jan 132010
 

What is a list

Very simply put, a list is an e-mail address opt-in list (a list people voluntarily join) that you can use for marketing your products or services. This is not a list you compile from searching for e-mail addresses or use e-mail harvesting software, as those techniques are illegal and will get you listed as a spammer.

Why Do I need One?

The purpose of building a list is acquire another means of marketing. Once you have built your list (We will discuss how to build a list in our next post.) you will have another marketing tool to legally silicate your products or services. The more avenues you have to get people to know and trust you, the more clients you will acquire. Building trust comes with time. Proving your ability and knowledge will help build that trust.

DeZiner

DeZineZone

Toll Free: 1.877.578.4591
Cell: 1.716.578.0475
gwhite@dezinezone.com

Site: http://www.dezinezone2002.com
Blog: http://www.dezinezone.com

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Fifteen SEO And Marketing Acronym Definitions

 SEO Definitions  2 Responses »
Jan 102010
 


It is sometimes difficult to understand the terminology used by search engine optimization specialists.  Here is a short list I feel will help not only with reading this blog, but also to understand your SEO when he / she is discussing your project or needs. Please feel free to retweet this to anyone you feel may have a use.

What does this acronym stand for?


CMS – Content Management System

CSS – Cascading Style Sheet

CTR – Click Through Rate

DMOZ – Directory

HTML -  HyperText Markup Language

PPC – Pay Per Click

PR -  PageRank

RSS – Really Simple Syndication

SEF – Search Engine Friendly

SEM – Search Engine Marketing

SEO – Search Engine Optimization / Optimizer

SERP – Search Engine Results Page

SMO – Social Media Optimization

URL – Universal Resource Locator

XML – Extensible Markup Language

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Social Media Optimization (SMO)

 SEO  No Responses »
Dec 182009
 

What is (SMO) Social Media Optimization? To understand optimizing with social media you first must understand what social media and social media sites are. Social media sites include sites like linkedin, facebook. twitter, and digg just to name a few.

From a business point of view these sites can be used to network with large groups of people that are either interested in the information you have or the products you sell.

Social media is part of  Web 2.0 fundamentals, as it is related to information sharing and collaboration. Now you have some understanding of what social media and networking within that media are all about.

Optimizing with social media is about using these sites to put your message out on the web. Whether you are selling a product or just sharing information social networking sites can help you as a marketing vehicle to get people back to your site..

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