The playing field has changed again. Please take note. This is a VERY IMPORTANT FACTOR in how your website will rank now and in the future. Social networking has become a major factor in how you are ranked and positioned by the search engines; in particular, Google. The Penguin update has made algorithmic changes that affect the way your site is positioned my adding more factors related to your sociability.
Being social is not just about Facebook and Twitter. It includes sites such as Yelp, SuperPages, HotFrog, local directories, forums, Google Places and many others. Interaction on these sites by yourself, clients and customers are what determine how socially active your online presence is portrayed. Positive feedback toward you and your business has a huge effect on how the search engines view your credibility as an individual or business.
Below I will list some of the ways you can become more interactive online and let others help.
- Write articles that you are cited.
- Have people write reviews.
- Use your email signature as a review vehicle.
- Ask people to check in at sites like FourSquare when they visit you.
- Leave feedback for others in social networks.
- Interact on sites like Twitter.
These are just a few examples of social interaction that will help your online presence and enhance your visibility on the internet.
Remember, BE SOCIAL
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“Social media marketing” is the use of social networks like Twitter, Facebook, Myspace, Linkedin, blogs, wiki or any other type of online media to increase your business’ online visibility. Social marketing is one of the easiest and least expensive (most of the time free) ways to get large amounts of traffic to your site. Let’s face it, the bottom line, marketing is to get people to buy or pay for what you are supplying.
The answer is YES. Creating inbound links to your site for free is always good. Some inbound links can actually be harmful to your search engine ranking. Links that come from link farms (sites that just link to anything) are not good links.
Some links are more beneficial than others. Having links from relevant sites that have higher page ranks like 3 and up are better than being linked on a page that has no page rank. Being linked on pages that are relevant to your site that has no page rank or low page rank are still good to have because you will gain some traffic to your site from these links and they will have no negative effect on your ranking.