Before I begin, let me make something perfectly clear. Write your content for your readers, clients, and customers first and the search engines second.
Your readers are the ones interested in the content you have to offer. If they have a hard time understanding the concept of your content then they will find another source that suits them better and you will loose them forever.
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The SEO Basics
Separate your site structure and content with cascading style sheets (css). Part of site structure is having good navigation. It is important to have a site that is easily navigated.
Many search engines do not use meta keyword tags in their algorithms but they DO use meta description tags.
Tittle tags should be key word and key phrase rich for the individual page you are optimizing. Do not make your title tags extremely long. Only include the words and phrases that are relevant to that particular page.
Good Content Titles
Headings for your content should also be key word and key phrase rich. Your content headings should be a good description of what the content is about.
Content should be well written, unique, and informative. Key word and key phrases should be used very naturally throughout your content.
Images should be saved in a compressed format such as jpg. gif, or png. Images that are not optimized for the web will be large in file size and cause your pages to load slowly.
An xml sitemap is different than an on site sitemap. xml sitemaps are submitted to the search engines either automatically or manually. You can install a plugin or code within your website that will automatically submit your xml site map to the search engines when new content is created in your site.
A robot text file will tell the search engines whether or not they are allowed to index pages within your site. If you have files or folders within your site that you do not want indexed or included in the search engines you can include this in the robots.txt file. Be careful with this file. An incorrectly written file can tell the search engines not to index your site at all and your site will not be indexed or found in any search.
Do Not Forget Basic SEO Practices!
There is more than social media to SEO
In this ever changing world of search engine optimization and all the hype of social media and networking the basic principals of SEO should not be ignored. Keeping up with what the search engine algorithms are doing is important but following basic white hat SEO practices is key.
What are some good practices to follow? Well, first and foremost as I have discussed before, is well written, relevant, unique content and lots of it. If it has already been written make what you have to say more interesting and put your own twist on the subject. Be as accurate as possible with the information you give and be authoritative and definitive in your statements.
Site structure has become an important factor in SEO. Using table-less structure and css to separate layout and content makes it much easier for search spiders to index your pages. The faster the pages can be searched by the bots the better they like it.
Tags in the back end are also an important piece. Some SEO professionals will argue whether or not meta tags are needed. The fact of the matter is they can’t hurt and there are many small meta indexers still used today. Don’t forget, the big three, Google, Yahoo, and Bing are not the only players.
Site maps both internal and xml should be implemented especially for larger sites but are good practice for all sites. The site map not only gives an organized list for you readers to find what they are looking for but also gives the indexing spiders a clear concise path to your content.
These are a few basic principals to follow for good white hat SEO. Social networking has become a very important aspect of SEO for a combination of link backs and more places for your content to be found. Be sure to use a well balanced SEO and marketing campaign to get maximum resulsts for your website