Optimize For Your Local Market

On October 16, 2011, in Google Related, Website Marketing, by DeZiner

It is a well known fact search engines have taken a turn toward local market search. The more sophisticated the search algorithms get, the more targeted search results you will end up with. There are many ways search engines can target searchers results for them without you realizing you are being targeted. For instance, you can be targeted through your IP address, your Google account (if you are logged in), previous searches just to name a few. So what does this mean for local marketing?
If you own a business that will benefit from local advertising then you can benefit from optimizing for local search. The optimization process for local search is almost identical to optimization in general except for one small easy to implement factor. Add a location to the existing key words you already use.
Locations can be towns, areas, states, cities, counties, or any other Geo-targeting factor people will use to search.
The influx of mobile devices has spawned an even greater need for localized search results. Ask yourself, how often do I search on my mobile device for local businesses? I’ll bet if you own a smart phone or pad you use it at least several times a week if not several times a day to search local businesses.

There are other ways to market locally. Getting your business listed in Google places is one of the easiest and most effective marketing  implementations you can  use. It’s easy and free to sign up for a Google account. Once you sign up go to Google Places and add your business. Your business can instantly be verified through a phone call or you can have a postcard mailed directly to your business address. Once you have the verification code insert it into your Google Places account and your listing will appear within a couple weeks. It’s that easy.

Those are just a couple ways to market locally. There are many many ways to have your business found online locally. If you own a business and are not familiar with the implementation of these methods and would like a quote to have DeZineZone implement these local methods of marketing for you, feel free to give us a call at 716-578-0475 or contact us through our online form. We would be more than happy to further discuss your options for local optimization and give you a free no obligation quote.

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How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

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In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.

Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.

Search Engine Optimization (SEO)

  • What techniques will be used for optimization?
  • What will my role be in optimization of my site?
  • What are my target market(s)?
  • What key words or phrases am I optimizing for?
  • Are my key word choices realistic?
  • Is my content key word rich but not stuffed?
  • What will we do for market research?
  • What is the cost for this service?
  • How long does it take to optimize my site?
  • How can I monitor the results of optimization?
  • Are breadcrumbs used in my web site?
  • Social Media Optimization (SMO)

  • What resources or articles will my readers link to?
  • Should I Link to other peoples site that are equally useful sites with relevant unique content?
  • What types of social media sites should I use?
  • How often should I submit information the social media sites?
  • Search Engine Friendly (SEF)

  • Is my website search engine friendly?
  • Do I have the correct tags in the head of my code?
  • Are my content titles correct?
  • Are my urls sef?
  • Is my code sef
  • Am I using cascading style sheets (css) to separate code and content?
  • This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.

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    Thanks for visiting. Please comment below.

    Search engines like Google, Yahoo, and Bing love blogs. As the search result showplace evolves and real time search takes center stage, it has become more important than ever to have a repetitive online presence.

    Search engines are constantly changing their algorithms to bring YOU – the searcher, the most relevant up-to-date information possible. As with social networking being a real-time format for information, so has blogging. A blog is nothing more than a web log (hence the name blog), of information pertaining to a specific subject.

    Using a blog for SEO purposes can be very beneficial for both your readers and your search engine positioning. By offering well written, informative, and unique content to your readers, they benefit by having  the information they are looking for, and your search position benefits by having more traffic on your site. It’s a win win situation.

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    E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

    Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

    Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

    But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

    So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

    With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

    So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

    Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

    You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

    You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

    Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

    If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

    Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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