Optimize For Your Local Market

On October 16, 2011, in Google Related, Website Marketing, by DeZiner

It is a well known fact search engines have taken a turn toward local market search. The more sophisticated the search algorithms get, the more targeted search results you will end up with. There are many ways search engines can target searchers results for them without you realizing you are being targeted. For instance, you can be targeted through your IP address, your Google account (if you are logged in), previous searches just to name a few. So what does this mean for local marketing?
If you own a business that will benefit from local advertising then you can benefit from optimizing for local search. The optimization process for local search is almost identical to optimization in general except for one small easy to implement factor. Add a location to the existing key words you already use.
Locations can be towns, areas, states, cities, counties, or any other Geo-targeting factor people will use to search.
The influx of mobile devices has spawned an even greater need for localized search results. Ask yourself, how often do I search on my mobile device for local businesses? I’ll bet if you own a smart phone or pad you use it at least several times a week if not several times a day to search local businesses.

There are other ways to market locally. Getting your business listed in Google places is one of the easiest and most effective marketing  implementations you can  use. It’s easy and free to sign up for a Google account. Once you sign up go to Google Places and add your business. Your business can instantly be verified through a phone call or you can have a postcard mailed directly to your business address. Once you have the verification code insert it into your Google Places account and your listing will appear within a couple weeks. It’s that easy.

Those are just a couple ways to market locally. There are many many ways to have your business found online locally. If you own a business and are not familiar with the implementation of these methods and would like a quote to have DeZineZone implement these local methods of marketing for you, feel free to give us a call at 716-578-0475 or contact us through our online form. We would be more than happy to further discuss your options for local optimization and give you a free no obligation quote.

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Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.

Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.

However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).

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Are Your Images Optimized For Search Engines?

On January 19, 2010, in SEO, by DeZiner

Here is a factor you may not consider as a SEO tactic, optimized images or pictures.

Well optimized images contribute to faster loading pages and faster loading pages lead to higher ranking SERPs. Another factor of faster loading images is a person viewing your pages may not stay on your site if your pictures take too long to load. We live in a fast paced world today and everyone expects everything to happen fast.

Optimization of images means smaller file size of the picture. This has nothing to do with the actual visual size of the image. Compression of the file size is what we are discussing. Let’s say for instance you have a .bmp image that is 1mb, this file size is way too large for using on the web. The first factor you would look at is the dots per inch (DPI) or pixels per inch (ppi) of the image. DPI and PPI are basically the same and refer to the resolution of the image.  Standard resolution for use on the web is 72 DPI and the standard file formats are .jpg, .gif, and .png.

Their are many programs to optimize images such as Adobe Photoshop, Corel Photo, and a free open source program called Gimp. Their are also online optimizers that can be found by Goggling “online image optimizer”.

If you are in need of image optimization or any other type of SEO please contact us today at 1-877-578-4591 or e-Mail us at gwhite@dezinezone.com