How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

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In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.

Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.

Search Engine Optimization (SEO)

  • What techniques will be used for optimization?
  • What will my role be in optimization of my site?
  • What are my target market(s)?
  • What key words or phrases am I optimizing for?
  • Are my key word choices realistic?
  • Is my content key word rich but not stuffed?
  • What will we do for market research?
  • What is the cost for this service?
  • How long does it take to optimize my site?
  • How can I monitor the results of optimization?
  • Are breadcrumbs used in my web site?
  • Social Media Optimization (SMO)

  • What resources or articles will my readers link to?
  • Should I Link to other peoples site that are equally useful sites with relevant unique content?
  • What types of social media sites should I use?
  • How often should I submit information the social media sites?
  • Search Engine Friendly (SEF)

  • Is my website search engine friendly?
  • Do I have the correct tags in the head of my code?
  • Are my content titles correct?
  • Are my urls sef?
  • Is my code sef
  • Am I using cascading style sheets (css) to separate code and content?
  • This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.

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    SEO & Marketing

    Title Tags:

    • Main title tags should be key word/key phrase rich not stuffed.
    • Title tags should always use h1 or h2 tags.

    Creating Content:

    • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
    • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

    Site Structure:

    • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

    Images:

    • All images must be optimized for SEO so that your pages load quickly
    • Image format must be 72  dpi and compressed
    • Image formats:  jpg, jpeg, gif, png these are the standard web formats

    Links:

    • Inbound
      • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
    • Internal Links
      • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

    List Building:

    • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
    • Methods for building your list
      • Newsletter
      • White papers
      • Offering something of value for their e-mail address in return.

    Aethetic Marketing:

    • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.

    Thanks for visiting. Please comment below.

    Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.

    Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.

    However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).

    Did You find this article useful? If you did, please leave a comment.

    Search Engine Optimization (SEO) Basics

    On January 17, 2010, in Website Marketing, by DeZiner

    Before I begin, let me make something perfectly clear. Write your content for your readers, clients, and customers first and the search engines second.

    Your readers are the ones interested in the content you have to offer. If they have a hard time understanding the concept of your content then they will find another source that suits them better and you will loose them forever.

    Read all of our content within this blog. It only contains information pertaining to search engine optimization and website marketing. You will gain a vast amount of valuable information to use in optimizing and marketing your website or blog by subscribing and reading this content. Our blog is updated at least 3 times a week and sometimes more often. We strive to give out valuable, informative, and the most accurate information possible.

    The SEO Basics

    Site Structure

    Separate your  site structure and content with cascading style sheets (css). Part of site structure is having good navigation. It is important to have a site that is easily navigated.

    Meta Tags

    Many search engines do not use meta keyword tags in their algorithms but they DO use meta description tags.

    Title Tags

    Tittle tags should be key word and key phrase rich for the individual page you are optimizing. Do not make your title tags extremely long. Only include the words and phrases that are relevant to that particular page.

    Good Content Titles

    Headings for your content should also be key word and key phrase rich. Your content headings should be a good description of what the content is about.

    Site Content

    Content should be well written, unique, and informative. Key word and key phrases should be used very naturally throughout your content.

    Optimized Images

    Images should be saved in a compressed format such as jpg. gif, or png. Images that are not optimized for the web will be large in file size and cause your pages to load slowly.

    xml sitemap

    An xml sitemap is different than an on site sitemap. xml sitemaps are submitted to the search engines either automatically or manually. You can install a plugin or code within your website that will automatically submit your xml site map to the search engines when new content is created in your site.

    robots.txt file

    A robot text file will tell the search engines whether or not they are allowed to index pages within your site. If you have files or folders within your site that you do not want indexed or included in the search engines you can include this in the robots.txt file. Be careful with this file. An incorrectly written file can tell the search engines not to index your site at all and your site will not be indexed or found in any search.

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