How do I choose a list of key words and phrases for my site?
This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.
First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.
Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.
Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.
Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.
If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail
In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.
Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Search Engine Friendly (SEF)
This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.
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Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.
Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.
However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).
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