The web has changed and so has the way Google indexes and serves up web pages. Read the evidence in Google’s official webmaster blog.
After reading this article in Google’s blog you may have a better understanding of the importance of real-time relevant information that comes from regularly updated sites such as news sites and BLOGS.
Yes, blogs have become a very important factor in SEO for your main site. Creating links in your blog that relate to information in your main site can be very beneficial not only to the indexing of your blog but also the indexing and positioning (SERPS) of your main site also through relevant linking.
Social media has also become a perfect place for search engines to index real-time relevant information also. Many people build main websites and never change content. This means the information in these pages can become outdated and not as relevant as information posted in a twitter post, on a facebook fan page, or on your linkedin pages.
The Caffeine update is complete and will change the way your pages are indexed and ranked in the search engines.
Real time search results are just a small part of the restructuring of Google search technology but may have a huge affect on who gets indexed at the top and how fast. How will real-time search results affect SERP and organic search results? Lets take a look at where the real-time search results will be placed on the page.
According to Amit Singhal Google Fellow, Google will build a section in the search results called “latest results”. This section will contain live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before.
To carry out this venture Google announced on December 07 – 2009 it had partnered with Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which they had announced a couple week prior.
An interesting aspect of real-time search is the ability to spam. How will Google address this issue? As will all SEO issues we will keep a close eye on where real-time search goes.