White Hat SEOWhat is White Hat SEO? Plain and simple, it is following the rules and not being sneaky and underhanded to get yourself moved up in a  SERP.  Black Hat or Grey Hat SEO will get you banned and can actually get you removed from any search results.

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Black Hat SEO: Practices that will get you banned: Stay away from these techniques.

  • Invisible text: Having key words or phrases hidden by using the same background color as the text color.
  • Doorway pages with long lists of key words
  • Shadow domains that are keyword-rich URLs redirecting to your site
  • Over stuffing key words and phrases on pages
  • Linking to sites with bad reputations
  • Adding links to link farms
  • Duplicate content
  • Copy cat text within your site

These are just a few ways you can hurt your positioning in the search engines. Beware of unethical practices of SEOs and the damage it can cause.

It is more important to gain long term page ranking than to get the quick results.

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Looking for a professional to optimize your web site or blog?

If I where looking for a company in Buffalo New York to optimize my site I would search Google for:

Professional SEO Buffalo New York

I would choose the first search result that came up in the natural (organic) search result. Not the paid result. Anyone can pay to get their site listed, but these are temporary results and cost thousands of dollars to keep that link in the SERP for those key words.

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Google Using Rich Snippets In Search Results

On January 25, 2010, in Google, by DeZiner

Google has changed the SERP results on its pages to include bold text snippets of information on some results.

As you can see the answer is now in the search engine page result (SERO)

Search for: How large was the titanic

WikiAnswers – How large was the titanic

Titanic question: How large was the titanic? The Titanic was 882 feet 8 inches long, 92 feet 6 inches in breadth. Her designed waterline was 34 feet,

This could have an adverse effect on click through rates for a website unless the algorithms somehow count page views of the SERP as if it were clicked and the page actually visited. If people can get the information they are looking for in a snippet from the SERP then it may have an effect on what else they may find within that site if they actually had to open the page.

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Real time search results are just a small part of the restructuring of Google search technology but may have a huge affect on who gets indexed at the top and how fast. How will real-time search results affect SERP and organic search results? Lets take a look at where the real-time search results will be placed on the page.

According to Amit Singhal Google Fellow, Google will build a section in the search results called “latest results”. This section will contain live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before.

To carry out this venture Google announced on December 07 – 2009 it had partnered with Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which they had announced a couple week prior.

An interesting aspect of real-time search is the ability to spam. How will Google address this issue? As will all SEO issues we will keep a close eye on where real-time search goes.


What Is A SERP And Why Should You Care?

On January 10, 2010, in SEO, by DeZiner

If you own a business and have a website you should know what they are and care about SERPs, the acronym for Search Engine Results Page. The result of  a word or phrase query in a search engine like Google, Yahoo, or Bing is a SERP.

When a person searches the web they type key words in a search box in hopes of getting the results they are looking for. The search engine will sift through thousands, tens of thousands, if not millions of websites to give the most relevant, and up to date information through it’s algorithms.

In the past few months the SERPs have been quite erratic for some sites. Pages have been up, down and all over the board. Speculation has it that the Google caffeine update is the culprit. Matt Cutts: Gadgets, Google, and SEO discusses the update on his blog in a video interview with Mike McDonald from WebProNews. The update has been taking place for several months now but the dust still hasn’t settled.

This is a major update for Google and should be watched very closely by the SEO industry. One of the factors I have noticed is how the structure of websites has a direct effect on SERP. Pages that ranked well in 2007 – 2008 and early 2009 that were built with what now is old school technology, are falling behind in the search results.

In my opinion, the algorithm changes that are in the caffeine update directly reflect site structure and load time of sites. The more sites search engines have to query, the faster they need to access the data within those sites. If the code is heavy and disorganized it slows down the indexing process. This is having a direct affect on the SERP.