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With the Google Caffeine Update complete as of June 08-2010 it has become more important than ever to update content on a regular basis.
Watch this video.
Below is a quote from The Official Google Webmaster Blog.
Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
With this being said it is apparent that real-time information has become a very important factor in what will show up at the top of the SERPs. Of course these types of search positioning will be short lived as new and more relivant information comes available.That is why it has become important to blog on a regular basis.
If your blog posts have fresh, new, unique and relevant information for a search query you are more likely to position better in the SERRPs Having links to information or products inyour main site also have a better chance of being read in your blog posts.
Analyzing your web traffic is a critical factor in tracking your SERPs. Knowing where your website or blog ranks prior to starting a search engine optimization campaign gives you a focal point.
Google Analytics is a useful tool for tracking your sites performance. It allows a site owners and webmasters to track the changes in SEO to web site and blog pages. Google Analytics also allows you to track how many visitors you have and where they are coming from, right down to the city. It also tracks the pages people are landing on and what pages they are exiting from. This gives you a percentage of your bounce rate. You can set up conversion goals to track specific pages of your site and see what is actually being processed.
Visit the Google Analytics tour to get a better idea of what Analytics can do for your web business. DeZineZone offers Analytic setup and monitoring of your website or blog.