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With the Google Caffeine Update complete as of June 08-2010 it has become more important than ever to update content on a regular basis.
Watch this video.

Below is a quote from The Official Google Webmaster Blog.

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

With this being said it is apparent that real-time information has become a very important factor in what will show up at the top of the SERPs. Of course these types of search positioning will be short lived as new and more relivant information comes available.That is why it has become important to blog on a regular basis.

If your blog posts have fresh,  new,  unique and relevant information for a search query you are more likely to position better in the SERRPs  Having links to information or products inyour main site also have a better chance of being read in your blog posts.

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What effect did the June 2010 Toolbar Page rank update have on your site? I have noticed one odd effect. Several of my sites have had no change in pagerank and also have more traffic but many of the pages that used to be cached are no longer cached.

I will be keeping a close eye on this and what long term effect, if may have if any it may have on the overall SEO in the SERPS. There may be absolutely no negative ramification but it could be a sign of something on my personal sites that could prove to be detremental in SEO of those sites.

I have not seen anything of this sort on any client sites as of yet. If you have had similar issues with sites we would like to hear about it.

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Website Analysis With Google Analytics

On February 20, 2010, in Website Marketing, by DeZiner

Analyzing your web traffic is a critical factor in tracking  your SERPs. Knowing where your website or blog ranks prior to starting a search engine optimization campaign gives you a focal point.

Google Analytics is a useful tool for tracking your sites performance. It allows a site owners and webmasters to track the changes in SEO to web site and blog pages. Google Analytics also allows you to track how many visitors you have and where they are coming from, right down to the city. It also tracks the pages people are landing on and what pages they are exiting from. This gives you a percentage of your bounce rate. You can set up conversion goals to track specific pages of your site and see what is actually being processed.

Visit the Google Analytics tour to get a better idea of what Analytics can do for your web business. DeZineZone offers Analytic setup and monitoring of your website or blog.

For more information on having DeZineZone set your site up with Google Analytics contact us today

Creating your brand and being recognized as an authority in your field is also a part of optimization. Sure, positioning in the SERPs (Search Engine Results Pages) is important but it is also important after you are found, to be recognized as a leader in your industry.

In traditional marketing it’s important to have recognition through repetition. The recognition comes from constant publicity in as many places as possible. On the web this is done through blogs, social networking, forums, e-mail campaigns and other online marketing streams.

Creating Your Brand

Branding is a visual aspect of marketing. Large Corporations like Niki and McDonald’s are recognized immediately by logos and colors because they have stuck to a particular look and you have seen it everywhere thousands of times. The same goes for marketing your business. Once you have created your brand, stay with it.

How To Become Recognized As An Authority

Freely give well written, well thought out, relevant content to your readers. Place your information in as many places as possible. Several ways to become an authority online in your field and become recognized are to; have a blog that you contribute to regularly, write articles for e-zines, post in forums that you have good relevant knowledge, and  post to social networking sites.

This can also help your link building campaign. If people feel you know what you are talking about they will link to you and recommend you to others.

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There is only one way to optimize your site – organic search results.

Let us define organic search results. When searching for information on the web the SERP or search engine result page will return links for your query. Searching in Google will often return highlighted links at the very top of the search. These results are paid results and can cost a fortune to keep. The results directly under come from site optimization and are organic or natural search results. Once your site is optimized and your site comes up in these positions for key word or phrase searches they will usually stay within close proximity. The paid results will disappear as soon as you stop paying for that position.

With this being said, it is important your site comes up in natural search results rather than paid. Proper optimization of site structure, key word density, title tags, content headings, and many other factors determine where you are positioned in the SERPs. Contact a professional internet marketing specialist today for more information and a free no obligation quote to optimize your site.

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