In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.

Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.

Search Engine Optimization (SEO)

  • What techniques will be used for optimization?
  • What will my role be in optimization of my site?
  • What are my target market(s)?
  • What key words or phrases am I optimizing for?
  • Are my key word choices realistic?
  • Is my content key word rich but not stuffed?
  • What will we do for market research?
  • What is the cost for this service?
  • How long does it take to optimize my site?
  • How can I monitor the results of optimization?
  • Are breadcrumbs used in my web site?
  • Social Media Optimization (SMO)

  • What resources or articles will my readers link to?
  • Should I Link to other peoples site that are equally useful sites with relevant unique content?
  • What types of social media sites should I use?
  • How often should I submit information the social media sites?
  • Search Engine Friendly (SEF)

  • Is my website search engine friendly?
  • Do I have the correct tags in the head of my code?
  • Are my content titles correct?
  • Are my urls sef?
  • Is my code sef
  • Am I using cascading style sheets (css) to separate code and content?
  • This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.

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    A Priority For Your 2010 SEO Campaign

    On December 26, 2009, in SEO, Website Marketing, by DeZiner

    Be Sure to sign up for our 2010 professional SEO newsletter. It is located in the right column of our blog

    The new year is just around the corner. If you are a business owner or maintain web sites /  blogs, optimization tactics and your 2010 SEO campaign  should be on your  priority list.

    As we have mentioned in past articles Social Media is in the forefront of optimization.  Yes. There are many other facets of optimization that are equally important but if you are not interacting in the social media circle you are loosing a large potential for new clients or customers.

    Social Media Optimization, also known as SMO is by far the least expensive way for your site or blog to gain exposure if YOU maintain these media sites like Facebook, linkedin MerchantCircle, amd many others for yourself. If you choose to have a seo company maintain the networking sites for you it can get very costly.

    It is not as difficult as you may think. It is just time consuming. As anyone in business knows, time is money. Time well spent can increase your bottom line. Lets face it, the bottom line for any business is the net profit.

    In our next article we will lay out a structure for planning your 2010 campaign strategy. It is a iase move on the part of any business owner to sit down with a professional seo and discuss your needs. Be sure to get your free initial seo consultation from DeZineZone for 2010.

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    Social Media Optimization (SMO)

    On December 18, 2009, in SEO, by DeZiner

    What is (SMO) Social Media Optimization? To understand optimizing with social media you first must understand what social media and social media sites are. Social media sites include sites like linkedin, facebook. twitter, and digg just to name a few.

    From a business point of view these sites can be used to network with large groups of people that are either interested in the information you have or the products you sell.

    Social media is part of  Web 2.0 fundamentals, as it is related to information sharing and collaboration. Now you have some understanding of what social media and networking within that media are all about.

    Optimizing with social media is about using these sites to put your message out on the web. Whether you are selling a product or just sharing information social networking sites can help you as a marketing vehicle to get people back to your site..