The web has changed and so has the way Google indexes and serves up web pages. Read the evidence in Google’s official webmaster blog.
After reading this article in Google’s blog you may have a better understanding of the importance of real-time relevant information that comes from regularly updated sites such as news sites and BLOGS.
Yes, blogs have become a very important factor in SEO for your main site. Creating links in your blog that relate to information in your main site can be very beneficial not only to the indexing of your blog but also the indexing and positioning (SERPS) of your main site also through relevant linking.
Social media has also become a perfect place for search engines to index real-time relevant information also. Many people build main websites and never change content. This means the information in these pages can become outdated and not as relevant as information posted in a twitter post, on a facebook fan page, or on your linkedin pages.
The Caffeine update is complete and will change the way your pages are indexed and ranked in the search engines.
Peter Horrocks – New director of
BBC Global News
Journalists were told to use social media sites.
This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.
As you can see, social media has taken another step forward as being a long lasting endeavor rather than a passing fad.
Be aware, social media WILL have an even bigger impact on (SEO) Search Engine Optimization in 2010. For those of you not taking this new frontier seriously, be ready to be left behind. Read our article on Google and real time search.
The most useful marketing tool ever has come about through social media. What is social media? Sites like facebook.com, linkedin.com, twitter.com, del.icio.us, digg.com, and youtube.com just to name a few, are all what are called social networking or social bookmarking sites. They are all places to interact with other people and share information and ideas. You can also market your products or sites through these sites with millions of other users.
Signing up for an account and using these sites is free. Every site that gives you the opportunity to interact with large groups of people at no charge are beneficial for including links back to your site or product pages.
Many of these sites like del.icio.us, and digg.com link back to information within your site or blog. Writing unique articles with information related to your site or product and then networking the article to to these sites will also get people backto your site or product.