Fresh relevant unique content is key to any website or blog optimization. If you want to stand out in the crowd you must be different. Trying to create content that is interesting and informative that hasn’t already been beat to death on other sites can be very challenging. Changing your thought process while writing an article can help you be a bit more creative.
One method is to ask questions and and then give a detailed answer. Always try to think of the 5 Ws; Who, What, Where, When, and Why. This can help set up a format for asking yourself the questions.
Always summarize at the end of your article. Give a definitive overview. This will help put your entire article in perspective for your audience and enable them to assess what they have read. Having an overview also reiterates the conversation within the article. Having read something more than once also helps the element of retention.
So to summarize, always use fresh, unique, relevant content. Have a plan of attack when beginning to write your article, and always summarize what you have written.
Getting potential clients / customers to your site is only half the battle. Once your have them there you have to keep them there.
Give them what they want. Cater to there needs. Ask them what else they would like. Be sincere in wanting to be of assistance. Write compelling persuasive content that will keep them focused on their initial purpose for visiting your site.
To build your opt-in list you must do the same. Offer useful information and content that is unique. If you expect someone to give you an e-mail address you have to offer them something that they will find useful. The ultimate goal is not to sell your product or service, it is to build a customer /client relationship and trust.
Remember, if you are an e-mail marketer you must adhere to the Anti-Spam Laws.